This award is the latest the Cottman brand has been recognized for its online efforts to educate consumers
Horsham, PA — The Cottman Man has done it again: The consumer technical blog for Cottman Transmission and Total Auto Care has been named as one of the Top 100 Auto Repair and Maintenance Blogs for Mechanics and Car Owners by the Feedspot online blog spot.
This is just the latest in an ongoing series of awards that the Cottman Man has received for his blog in the short time it’s been on line. It was named one of the Top 50 Automotive and Mechanics Blogs by Direct Capital after being on line for just five months. And it was recognized by Website Magazine as an example of how to reach out to consumers in your community.
“This is exactly the kind of recognition we wanted for our blog,” says Derik Beck, Cottman’s VP of digital marketing. “Today’s cars are extremely complicated devices, and consumers often feel overwhelmed when faced with a repair decision.”
According to Beck, too often that’s made worse by poor communication. “In the Cottman Man Blog, we explain these complex issues clearly, without a bunch of jargon or confusing acronyms. This helps consumers understand the problems they’re facing and reinforces the trust that’s so important when working with a repair center.”
“Our goal has always been to help educate consumers about their cars,” explains Cottman President Randy Wright. “We believe educated consumers will make smarter decisions when it comes to having their cars repaired. And that benefits all of us: the consumers and the Cottman centers.”
The Cottman Man Blog covers a wide variety of topics, including how to recognize when your car has a problem, how to find a qualified repair shop, and how to explain your problem to the technician to make sure you’re getting the most accurate repair possible. There are dozens of subjects listed, with new ones going on line several times a year.
The Cottman Man Blog is just one segment of the consumer outreach program that has become the hallmark of Cottman’s online marketing. Their Transmission Physician program — an animated video featuring the first female transmission specialist — just won two Telly awards: one for Craft Use of Animation for Branded Content & Entertainment, and a second for Web Series for Video, Shows or Segments.
Cottman Transmission and Total Auto Care offers a rare franchise opportunity for entrepreneurs interested in a proven and reputable brand in the fast growing automotive aftermarket industry. Interested candidates should have a minimum net worth of $100,000 and liquid assets of at least $65,000 per center. The initial franchise investment for a Cottman center is between $190,000 to $235,000, which includes a $37,500 franchise fee. For honorably discharged veterans, Cottman offers a reduced franchise fee.
To learn more about Cottman Transmission and Total Auto Care and its available franchise opportunities please visit https://www.cottman.com/cottman-franchise-opportunities/.
About Cottman Transmission and Total Auto Care:
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.